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Until an industry-wide interactive DVD standard is established, Miller said, the Aries 3 will let developers write compelling interactive DVD applications.Д«y doubling the peak processing power on Aries 3 to 3,000 million instructions per second (Mips), this third-generation NUON media processor will have вЂњample processing power for software developers to explore a new category of content and applications,вЂќ said Pete Birch, executive vice president for business development at VM Labs, based here. Instead, the extra Mips available on VM Labs' Aries 3 media processor make it ideal to respond to the evolution of the DVD platform, he claimed. VM Labs' Miller made it clear, however, that his company has no intention of competing against the DVD Forum's plan for an optional, interactive DVD format. In fact, the systems are so popular that September marked the first month that DVD player sales outpaced those of VCRs in the United States. The Consumer Electronics Association recently reported that year-to-date manufacturer-to-dealer sales of DVD players rose by 48 percent, reaching 7.5 million units by the end of September. and industry groups like the DVD Forum are planned for launch at Christmas, 2002.Д®veryone is scrambling to add value to DVD players, as this market turns into both the hottest and the bloodiest battleground for consumer OEMs. New, optional formats now in development by companies such as InterActual Technologies Inc. The strategy is another sign of the incipient fragmentation of so-called вЂњenhancedвЂќ or вЂњadvanced interactiveвЂќ DVD players and disks. Such a movement could help consumer OEMs differentiate their products in ways other than cost, he said. With DVD becoming a commodity item faster than expected, Miller believes that releasing the VM Labs software development kit on an open basis will spur makers of games, codecs and other content to freely create applications for NUON-enabled DVD players. The fabless semiconductor company is also opening up its system architecture, called NUON, in hopes of turning it into вЂњan open platform for the living room,вЂќ according to chief executive officer Richard Miller. has begun sampling its third-generation VLIW-based media processor, designed to bring high-end interactive features down to commodity DVD players.

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